Global Rebranding for Alvi Group
In close collaboration with the client, we created a new name, a strong profile, and a unifying story that brings 60 years of industrial history to life.
350 employees. One brand.
From Norway to China, differences are easy to spot. Our challenge was to find what brings people together, and to craft an identity that unifies and a story that makes Alvi Group unique.
Nordic roots. Global market.
When you have 13,000 competitors, standing out is essential to being considered – and chosen.
The solution was found in a culture where responsibility and decisions are placed as close to the shop floor as possible, where improvement is part of the DNA, and customer relationships last decade after decade. The result was an identity that draws on Nordic heritage and reflects who Alvi Group is: Solid, Grounded, and Trustworthy.
The rest is just great design and craftsmanship.
Summary
Together with Alvi Group’s top management, we developed a clearer market position and identity that unites companies across two continents around a shared story.
- Positioning
- Brand platform
- Visual identity
- Website
- Rebranding