Positioning and communication for RISE Fire Research
The weight of a large corporation – the personality of a small company
RISE Fire Research is the joint fire testing and research arm of RISE (Research Institutes of Sweden) and Norway's SINTEF.
The company stands on the shoulders of two of Europe's largest research communities, yet has retained the closeness and agility that keep everyone connected to both the field and the clients.
Together with the leadership and employees, we've worked to identify and shape the intersection between the weight of a large corporation and the personality of a small company – externally in communications, and internally across every stage of the customer journey.
In the client's own words
We have received excellent support from SL in developing a new strategy and sharpening our identity and role in the industry. What I especially appreciated was that they went beyond the classic strategy document and showed us how the chosen position could be transformed into new communication. This generated great enthusiasm internally and makes the path from plan to action much shorter for us. This was really well done!
Nina Kristine Reitan
Managing Director, RISE Fire Research
