Strategic communication

We help leaders with what matters most. Sometimes that means shaping the story that gives the company direction. Other times it means handling difficult individual cases. Either way, as a client at Smidesang & Lyng you work with a small, specialised team, where the people you meet are the ones who do the work.

Services

Communication strategy

"Everything for everyone" rarely works. We help you evaluate and prioritise, so your communication reaches the people who matter most, with messages that feel relevant.

Strategic advisory and delivery

Sometimes you need someone to think things through with. Other times, someone you can hand a difficult problem to — and trust that it gets solved. We're there for whatever you need us for.

Leadership and change communication

Imposed change rarely gets a standing ovation. But people can handle change when they understand why it's necessary, where things are headed, and what's waiting on the other side. We have worked closely with leaders through demanding change processes for 12 years, know what it takes, and have a track record to show for it.

Strategic design

What you say matters little if everything around you tells a different story. We work with communication and design as one, so you can get across what you want to say — and be heard.

Market insights, consulting, and content production for SINTEF

Global rebranding for Alvi Group

Employer branding and strategic communication for Kantega

Communications partner for SYSTRA Norway

Knowledge sharing and digital visibility for the European Energy Research Alliance

Reputation building and knowledge sharing for Sykehusbygg

Strategic consulting and communication advisory for Norsk helsenett

Market analysis, concept development, and communication for SpareBank 1

Ta kontakt

Morten Smidesang
Managing Director & Senior Advisor
John-Ivar Eidsmo
Content Creator & AI Advisor